THE POWER OF 3M(MANAGEMENT AND MARKETING IN MYTHOLOGY)-

क्लैब्यं मा स्म गम: पार्थ नैतत्त्वय्युपपद्यते |
क्षुद्रं हृदयदौर्बल्यं त्यक्त्वोत्तिष्ठ परन्तप || 3||

Rationalism: A road map to becoming sustainable.

In the Last Shloka, we have seen how Lord Krishna emphasized continuous Learning of an Individual.

In this Shloka, Lord Krishna has emphasized on internal strength to tackle the situations and showed us the pathway to becoming rational in our decision-making.

In our Professional life, we need to make many decisions as leaders. 

The effectiveness of that decision lies in the backdrop of the rationalism quotient involved in the decisions.

Arjun was getting biased because of his emotional attachment.

After seeing this, Lord Krishna addresses Arjun as Parantapa, or conqueror of enemies.

Lord indicated him to vanquish enemies (attachment, the rut of habit) that were arisen within him.

Because those biases are distracting Arjun from performing his Duty as a Warrior.

As leaders, we develop certain biases towards our team members or specific processes, impacting the overall organization.

In the age of process automation, companies are trying to rightsize the entire workforce to remain competitive and profitable in the long run.

By increasing the rationalism quotient involved in workforce selection and Process automation, organizations can sustain for a longer period.

One of the main reasons why AI has evolved and has been used in the business process is to reduce Bias involved in Decision making. 

Shri Krishna has emphasized on attachment in Bhagavad Gita and suggested a pathway to reduce it because attachment is the root cause of Biasness.

In the upcoming Shloka, we will see the pathway to reduce it.

THE POWER OF 3M(MANAGEMENT AND MARKETING IN MYTHOLOGY)-

LEARNING CURVE AND ITS IMPACT ON ROI

सञ्जय उवाच |
तं तथा कृपयाविष्टमश्रुपूर्णाकुलेक्षणम् |
विषीदन्तमिदं वाक्यमुवाच मधुसूदन: || 1||

श्रीभगवानुवाच |
कुतस्त्वा कश्मलमिदं विषमे समुपस्थितम् |
अनार्यजुष्टमस्वर्ग्यमकीर्तिकरमर्जुन || 2||

We are starting 2 chapter of the Bhagavad Gita from today.

In this chapter, we will see answers by Lord Krishna to the Problems which Arjun faces.

This is the most potent Shloka of Bhagavad Gita, Where Lord Krishna emphasizes the learning curve.

Learning Curve

After seeing the condition of Arjun, Lord Krishna started speaking. He Uses the word Arya in this Shloka.

 In Vedas, Aryan refers to evolved and Cultured Person.

Vedas aim to make human Aryans in all aspects of life.

After listening to Arjun, Lord Krishna said your Confusion conflicts with the Ideal State.

Shree Krishna started making Arjun uncomfortable about his current state.

Lord Krishna and Arjun

Because the feeling of being confused if adequately channelized can become the greatest motivator to find true knowledge.  

In this VUCA world, where the rate of change increases day by day, the feeling of being confused regarding decision-making has increased significantly.

We can say that the rate of change is directly proportional to the amount of Confusion in the board rooms.

And there is only one way to get out of this uncomfortable state is to find knowledge with reference to your Confusion.

As we are witnessing rapid technological advancement, an organization needs to make a Planogram with reference to the learning curve for their employees.

This will empower Organisation with futuristic visionaries and give Organisation a chance to stay ahead of the competition, ultimately translating into higher ROI.

In the upcoming shloka, we will see how Shri Krishna empowers Arjun, and we will talk about different methodologies which one takes to find True Knowledge.    

POWER OF 3M (MANAGEMENT AND MARKETING IN MYTHOLOGY)

सञ्जय उवाच |
एवमुक्त्वार्जुन: सङ्ख्ये रथोपस्थ उपाविशत् |
विसृज्य सशरं चापं शोकसंविग्नमानस: || 47||

Mentorship and ROI 

We have come to the end of our first chapter of the Bhagavad Gita. We have seen many arguments from Arjun in this chapter about why he doesn’t want to fight.

After all the arguments, Arjun cast aside his bow and arrow, and his mind was in complete distress and overwhelmed with grief.

In our professional life, we face this Problem many times, where we feel of living in a particular organization or a place for some reason. We have many justified arguments with us as Arjun had.

I have seen many freshers living a job in the initial six months because they were not able to adapt themselves, and due to this, they face a lot of problems in their future.

And when we see this Problem from an organizational perspective, it leads to colossal hiring and training costs, and attrition rates directly negatively impact EBITA.

Now let us see the entire situation and try to identify who Arjun was?

Arjun’s celestial father was Indra. In the past life, Arjun was Nar, part of the twin descensions of the Nar-Narayan. A student of Guru Dhronachrya.

How can we do if a person like Arjun can drop his weapon in the war and can’t understand the importance of his duty for future generations?

This is where the importance of a mentor lies. A mentor helps an individual in the most challenging times of his life. He helps us to identify and implement our skills, like the way Shri Krishna helps Arjun.

An organization needs to come up with programs like mentorship in the incoming future to increase employee efficiency.

This will not only help with efficiency but will also help in reducing the attrition rates. 

Mentoring Concept. The meeting at the white office table

We have completed our first chapter, where we have seen the different problem statements and their justifications. Now from the following chapters, we will see the solutions for each of the Problems.

POWER OF 3M (MANAGEMENT AND MARKETING IN MYTHOLOGY)

अहो बत महत्पापं कर्तुं व्यवसिता वयम् |
यद्राज्यसुखलोभेन हन्तुं स्वजनमुद्यता: || 45||


यदि मामप्रतीकारमशस्त्रं शस्त्रपाणय: |
धार्तराष्ट्रा रणे हन्युस्तन्मे क्षेमतरं भवेत् || 46||

Immediate Gratification vs Delayed Gratification

As we are moving towards the end of the first chapter, we will see the delusion of Arjun concerning war increasing. 

He sees all the negative aspects of the war, ignoring that if the wrongdoers were not punished, it would cause more significant damage to society.

In our Professional life, we always come across this situation, where it becomes difficult for us to see the long-term impact of our actions. We try to select those actions that give us immediate gratification.

We can see this problem from different angles, but I will give a fresher joining a company.

Example – When a fresher joins the organization, he witnesses a cultural shift; he needs to sacrifice many things in his personal life to perform and sustain the job. After a certain period, he becomes reluctant to do his job and finally leaves the job. He doesn’t think about the impact of his action on his career as a whole.

This is the biggest problem which fresher, companies and B-schools faces.

The delusion of Arjun has come to a point where he is willing to drop his weapon and allow his enemy to kill him. 

He could not understand that his sentiments were materialistic, and due to those sentiments, he could not see the damage that could be done to society.

Organizational silos are the biggest problem a corporate house faces. The different functional units give separate reports to the top management, and those reports are generally skewed towards their benefit, and based on those reports, future plans are made.

The managers forget while making those reports that the plan made on biased reports can harm the entire organization. And it will impact their career as well.

Leaders must focus on breaking up these silos and build a more collaborative approach in their organization.

In Bhagavad Gita, Lord Krishna has focused a lot on this particular problem. I would rather say the entire Bhagavad Gita revolves around this specific Problem statement and its Solution.

We will be discussing all the solutions in our upcoming blogs. 

POWER OF 3M (MANAGEMENT AND MARKETING IN MYTHOLOGY)

सङ्करो नरकायैव कुलघ्नानां कुलस्य |
पतन्ति पितरो ह्येषां लुप्तपिण्डोदकक्रिया: || 42||

दोषैरेतै: कुलघ्नानां वर्णसङ्करकारकै: |
उत्साद्यन्ते जातिधर्मा: कुलधर्माश्च शाश्वता: || 43||

उत्सन्नकुलधर्माणां मनुष्याणां जनार्दन |
नरकेऽनियतं वासो भवतीत्यनुशुश्रुम || 44||

Organizational Culture the Differentiating Factor  

We always heard a lot about organizational Culture and how it impacts the entire business. 

In this shloka, Arjun started talking about the importance of Culture and how it impacts the organization.

Arjun said that if traditions and Culture are not preserved, it can lead to the fall of the entire organization.

Organisational Culture is transferred in a top-down approach. 

 Leaders should ensure that the decisions that managers take should be aligned with the core values and principles of the organization.

 These decisions shouldn’t impact the entire organizational Culture negatively.

The classic example of this is the case between Ratan Tata and Cyrus Mistry.

Culture is made and preserved by the organization’s people; it becomes essential for the Human Resources department to foresee whether the person joining the organization can understand and preserve the Culture.

In this time, where the tech industry is seeing the highest attrition, organizations are not finding the right talent who can work with them; Google is the organization that has the lowest attrition rate.

 Google is known for its Culture. People want to work there because they have heard that Google has a great work culture.

As the rate of change increases in the business world, it becomes essential to build a culture that empowers the employee and encourages innovation.

Lord Krishna has talked a lot about Culture and how it can be preserved and transferred. In the coming shlokas, we will find ways to build an excellent organizational culture.

Madhav the Manager

THE POWER OF 3M (MANAGEMENT AND MARKETING IN MYHTOLOGY)

We have learned so many theories in Management books on how to become a good manager. But after seeing Mahabharat, I certainly feel that a person can become a good manager if they can implement the qualities that Lord Krishna has shown in Mahabharat.

I start with compostion of Bhagvad Gita- Arjuna has said 57 sholkhas in Bhagvad gita. Before giving him a solution, Krishna allowed Arjuna to define his problem clearly.

In our professional life, we often start giving suggestions without completely understanding the problem, which ultimately increases the gap between managers and subordinates.

Lord Krishna was involved in the strategic decision-making in Mahabharat. Still, in the most challenging time, Shree Krishna has taken tactical decisions for Pandavas and ensured its implementation, which ultimately resulted in the victory ( vadh of Dhronacharya, Bheeshma Pitamah, etc.)

He stood for his team and his Decision, no matter who was criticizing him. The conversation between Balram and Madhav at the time of Duryodhana vadh is a classic example of it.

Lord Krishna as a leader, always emphasized reskilling and upskilling. He asked all the Pandavas to gain skills that will help them to win the battle of Mahabharat.

Shree Krishna used authority wherever it was required. In Bhagavad Gita, he not only motivated Arjuna but also ordered him.

Shree Krishna taught us that we could overcome the impact of Scarcity of resources only through Managerial capabilities.

These are a few of the traits that every manager should try to inculcate in his/her behavior.

POWER OF 3M(MANAGEMENT AND MARKETING IN MYTHOLOGY)

Economic Value of Women

अधर्माभिभवात्कृष्ण प्रदुष्यन्ति कुलस्त्रिय: |
स्त्रीषु दुष्टासु वार्ष्णेय जायते वर्णसङ्कर: || 41||

Women occupied a very high status in Vedic society. It has been said that “It is essential for any community to worship and give women equal rights to become prosperous. 

Arjun also emphasizes the vision and Leadership, which helps in the transformation of the entire society and highlights the negative impact if strong Leadership is missing.

In recent times, companies have started realizing the economic value of women in the workforce and giving importance to diversity and Inclusion.

After the Covid-19 pandemic, it is becoming challenging for companies to maintain the diversity of the workforce. According to an article by cogent infotech, 2.3 million women left their jobs in the US in the pandemic.

In times when the EBITA of companies is shrinking, it becomes far more critical for leaders to take the initiative, which can increase the contribution of women in the workforce. 

Several pieces of research have shown that the rate of participation of women in the workforce is directly proportional to the Profitability of the company. 

Arjun becomes concerned and started to comprehend the negative impact on women in the absence of solid vision and Leadership.

Arjun pointed out that in the absence of solid Leadership, the welfare of society will be at stake.

It becomes essential for the business owner to keep the check on diversity and Inclusion. Because Profitability is a product of various elements in which diversity and women participation plays a significant role.

POWER OF 3M (MANAGEMENT AND MARKETING IN MYTHOLOGY)

यद्यप्येते न पश्यन्ति लोभोपहतचेतस: |
कुलक्षयकृतं दोषं मित्रद्रोहे च पातकम् || 38||
कथं न ज्ञेयमस्माभि: पापादस्मान्निवर्तितुम् |
कुलक्षयकृतं दोषं प्रपश्यद्भिर्जनार्दन || 39||

कुलक्षये प्रणश्यन्ति कुलधर्मा: सनातना: |
धर्मे नष्टे कुलं कृत्स्नमधर्मोऽभिभवत्युत || 40||

Aligning with Vision

As we are coming to the end of the first chapter, Arjun continued telling his point of view to Lord Krishna.

Arjun was trying to avoid violence in any condition. He said that why should we kill anybody if we know that Killing is a Sin.

Arjun says if elders die in the family, their knowledge goes with them. It becomes difficult to transfer the value system to the younger generation, which ultimately destroys the family.

In the Corporate organization, this is the fundamental challenge that every manager has to face. Especially in the difficult time when the company plans to downsize, management always finds it difficult to decide whether they need to keep the experienced person or keep the new employee.

Experienced employees know the value culture of the organization, which they can transfer to the new employee but finding out whether he is still aligned with the company vision is a difficult question to answer for any board member.

If we see Mahabharata as an organization and Lord Krishna as a founder of the organization, Lord Krishna’s vision is to increase the righteousness in the world. But the action of few elders was not aligned with the vision, ultimately affecting the vision statement.

So it becomes essential for any board member to see which employee doesn’t align with the overall vision and then decide.

  • From chapter-2, Lord Krishna will start answering all the questions we encounter in our Professional life.

Rating: 1 out of 5.

POWER OF 3M (MANAGEMENT AND MARKETING IN MYTHOLOGY)

आचार्या: पितर: पुत्रास्तथैव पितामहा: |
मातुला: श्वशुरा: पौत्रा: श्याला: सम्बन्धिनस्तथा || 34||
एतान्न हन्तुमिच्छामि घ्नतोऽपि मधुसूदन |
अपि त्रैलोक्यराज्यस्य हेतो: किं नु महीकृते || 35||

निहत्य धार्तराष्ट्रान्न: का प्रीति: स्याज्जनार्दन |
पापमेवाश्रयेदस्मान्हत्वैतानाततायिन: || 36 ||
तस्मान्नार्हा वयं हन्तुं धार्तराष्ट्रान्स्वबान्धवान् |
स्वजनं हि कथं हत्वा सुखिन: स्याम माधव || 37||

BIAS TO RATIONAL DECISION MAKING

In this shloka, Arjun talks about one of the significant problems an individual faces in his professional life once we become managers.

Arjun asks lord Krishna that what pleasure he will get after killing his relatives.

Arjun says killing is the biggest sin. He asks Shri Krishna that how we can hope to become happy after killing our cousins.

In professional life, terminating an employee consider the biggest sin.

In our professional life, we have to decide regarding the people we want to keep in our team and the people we want to remove.

Most of the time, our decision is biased towards the relation we possessed with a specific individual. We give less weightage to his professional work and future capabilities. 

In the Age of artificial intelligence, this decision will play a very vital role; organizations are downsizing the workforce and moving towards automation. Future managers will have to make sure that their decision should be rational, keeping the organizational vision at the focal point, not their relationship.

Arjun was seeing the immediate gratification and was not able to visualize the consequence of that gratification.

In Bhagavad Gita, Shri Krishna gives the solution to this significant problem. He talks about how one should keep personal relations and professional relations. 

Lord Krishna emphasizes how one should strive towards the vision, keeping personal relations aside.

POWER OF 3M (MANAGEMENT AND MARKETING IN MYTHOLOGY)

न काङ्क्षे विजयं कृष्ण न च राज्यं सुखानि च |
किं नो राज्येन गोविन्द किं भोगैर्जीवितेन वा || 32||
येषामर्थे काङ्क्षितं नो राज्यं भोगा: सुखानि च |
त इमेऽवस्थिता युद्धे प्राणांस्त्यक्त्वा धनानि च || 33||

Cost-Benefit Analysis

Arjun was in a great dilemma, his motivation to do his duty was reducing every second. Arjun has started doing a cost-benefit analysis that what he will get after killing his relatives.

We almost do this cost-benefit analysis in our entire life. We always see what we will get after doing a particular task and while performing that task what are the things we are going to lose.

In our initial career when we get our first job, we always make a choice model where we make certain parameters and try to find things that fulfill each of them. But in reality, we can’t fulfill each of the parameters.

The amount of weightage we give to a certain parameter decides whether we are going to achieve our dream or not.

A person needs to make scarifies to reach his target. Scarifies and the intensity of scarifies differ from person to person.

In the case of Arjun, it was his relatives and in our case, it might be something else. 

For Example- You miss a certain party with friends to upskill yourself in your free time.

The aggregation of these scarifies in your journey helps you achieve your dreams.

Lord Krishna in Bhagavad Gita talks about this cost-benefit analysis a lot and in the coming shlokas, you will see how a person should do this and what parameters need to be weighted higher than others.